When aiming to run a blog for the purpose of AdSense, one contemplates whether to choose Blogspot (Blogger) or WordPress.
Since both platforms can utilize AdSense, it is difficult to decide simply based on “which side gets AdSense approved better.”
What actually matters is how easily it can be operated, and to what extent the site can be expanded while increasing search traffic.
Blogspot is a platform close to AdSense
Blogspot is a blog service operated by Google.
Even in Google’s official help, it guides that you can display ads on your blog using AdSense on Blogger. Through the ‘Earn’ menu on the Blogger management screen, you can create or connect an AdSense account, and connecting with an approved AdSense account allows you to monetize your blog.
It also supports Auto ads.
When setting up AdSense Auto ads in Blogger, ads are automatically placed in appropriate locations. Google recommends using a responsive theme, and guides that changing themes may require re-adding the Auto ads code.
In other words, looking solely at AdSense, Blogspot is fairly simple.
The advantage of Blogspot is that management is simple
The biggest advantage of Blogspot is that you do not have to manage the server yourself.
Unlike a self-hosted WordPress site, there is no need to select a hosting server, manage PHP or database environments, or worry about plugin conflicts.
For design as well, you can operate by selecting a basic theme and modifying some elements. On Blogger, you can directly change settings for font, color, size, background, and more of the theme.
If desired, connecting a custom domain is also possible. Google also provides a method to purchase a separate domain and connect it as a custom domain in Blogger.
Therefore, if “writing posts and attaching ads” is the purpose, Blogspot is a fairly simple choice.
WordPress has much higher operational freedom
On the other hand, self-hosted WordPress has many parts that must be directly managed.
Hosting and a domain are necessary, and server environments must also be considered. Currently, official WordPress requirements recommend PHP 8.3 or higher, MariaDB 10.11 or higher or MySQL 8.0 or higher, and HTTPS support.
Instead, the scalability is large.
In WordPress, various plugins exist for SEO, caching, internal links, security, ad management, and more. In the official plugin directory, various plugins such as Rank Math SEO, Yoast SEO, LiteSpeed Cache, and Classic Editor are provided.
Therefore, if you want to develop the site from a simple blog into a more complex form, the freedom of WordPress becomes an advantage.
It is difficult to judge the superiority of platforms based on AdSense revenue alone
There is an important part here.
It is not as if AdSense revenue is low just because it is Blogspot, nor does high revenue automatically occur just because it is WordPress.
AdSense revenue is not decided by a platform name alone.
Actual revenue is influenced by various factors such as page views, ad impressions, ad clicks, and ad unit prices.
The page RPM defined by Google is also calculated by dividing estimated earnings by page views and then multiplying by 1,000. In other words, even when using the same platform, if traffic and ad performance differ, revenue can vary significantly.
Therefore,
Blogspot = low revenue
WordPress = high revenue
Distinguishing simply like this is not appropriate.
If aiming for an AdSense revenue of 1 million KRW or more per month
If aiming for an AdSense revenue of 1 million KRW or more per month, there is something to consider before the platform.
It is how much search traffic you can actually create.
For example, if search traffic occurs significantly on Blogspot, you can make AdSense revenue.
Conversely, even if you set up a WordPress site, if there is no search traffic, revenue will not occur simply because it is WordPress.
However, if you plan to greatly increase content in the long term and continuously adjust SEO settings, internal links, ad placement, and design, WordPress offers more options.
In the end, the selection criteria can be summarized as follows:
| Criteria | Blogspot | WordPress |
| Starting difficulty | Low | Relatively high |
| Server management | Hardly needed | Needed |
| AdSense | Supported | Supported |
| Ad automation | Supported | Various methods possible |
| Design freedom | Limited | High |
| Plugin expansion | Limited | Very diverse |
| Maintenance | Simple | Many parts to manage |
| Long-term site expansion | Limited | Advantageous |
If you just want to test AdSense, the simplicity of Blogspot is an advantage.
Conversely, if you intend to center around AdSense while operating the site for a long time and adding various features, the scalability of WordPress becomes an important factor.
Ultimately, the platform does not earn money for you; content, search traffic, and ad performance determine revenue. It is rational to choose a platform based on how freely it allows you to operate that process.